Social Media for B2B Growth: LinkedIn Strategies and Tips

Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn.Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you:• Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success.• Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand.• Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry.• Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results.• Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn.This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.

Why No One Engages with Your LinkedIn Content (Do This Instead)
Apr 22, 2025 – 18:03
Behind the Scenes of My P.A.G.E Advocacy Tour
Apr 16, 2025 – 21:33
LinkedIn Sales Secrets That Actually Work
Apr 9, 2025 – 11:48
Top 1% LinkedIn Marketers Do This
Apr 2, 2025 – 12:17
How One Comment Landed Me Speaking Gigs on LinkedIn
Mar 26, 2025 – 14:35
LinkedIn Comment Frequency That Actually Gets Results
Mar 19, 2025 – 16:37
6 Game-Changing LinkedIn Features You Probably Missed
Mar 12, 2025 – 13:20
Why No One Engages with your LinkedIn Company Page (and How to fix it)
Mar 5, 2025 – 19:02
LinkedIn for Beginners: Build Confidence & Start Showing Up
Feb 26, 2025 – 17:36
How Often Should You Post On LinkedIn for Business Growth?
Feb 19, 2025 – 18:39
LinkedIn vs Email Newsletters: What B2B Brands Need to Know
Feb 12, 2025 – 19:20
LinkedIn Polls: The Secret Weapon Most B2B Brands Miss
Feb 5, 2025 – 14:45
How to Grow LinkedIn Company Page Followers Fast (without Paid Ads)
Jan 29, 2025 – 18:15
2025 LinkedIn Trends Every B2B Marketer Needs To Know
Jan 21, 2025 – 14:54
LinkedIn Isn’t What It Was: What’s Changed?
Jan 15, 2025 – 11:46
2024 Reflections: Growth, Gratitude, and Big Wins on LinkedIn
Dec 22, 2024 – 12:23
Brand Partnerships on LinkedIn - 2025 Growth Strategy
Dec 17, 2024 – 32:19
LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?
Dec 10, 2024 – 16:09
Ann Handley's Tips for Spectacular LinkedIn Content
Dec 3, 2024 – 36:03
How To Make a B2B Brand STAND OUT on LinkedIn
Nov 26, 2024 – 01:05:07
B2B Content Marketing Trends Marketers Need to Know 2025
Nov 19, 2024 – 31:01
LinkedIn B2B Ad Campaign Trends & Tips (2025)
Nov 12, 2024 – 32:59
What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People
Nov 5, 2024 – 21:16
Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed
Oct 29, 2024 – 21:11
How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)
Oct 23, 2024 – 35:12
Employee Advocacy Just Got Harder with this LinkedIn Change
Oct 15, 2024 – 12:15
The Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)
Oct 9, 2024 – 20:10
Why Your Team Thinks They Don’t Need LinkedIn (and What to Say)
Oct 1, 2024 – 19:34
Check This LinkedIn Data Privacy Setting Urgently
Sep 28, 2024 – 04:53
The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should
Sep 25, 2024 – 19:51
LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business
Sep 18, 2024 – 19:56
10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)
Sep 10, 2024 – 20:23
Why I Started the Social Media for B2B Growth Podcast (TRAILER)
Sep 9, 2024 – 02:34
New LinkedIn Feature That’s Driving Insane Impressions—Find Out How!
Sep 4, 2024 – 19:55
What Should I Post on a LinkedIn Company Page?
Aug 27, 2024 – 18:01
Stop Your LinkedIn Profile From Costing You Business Opportunities
Aug 20, 2024 – 17:45
R.A.T.E Your LinkedIn Posts to Boost Impressions for FREE
Aug 14, 2024 – 17:40
LinkedIn Page Advocacy: Use Your Page to Cheer On Your Team
Aug 7, 2024 – 16:55
LinkedIn Profile vs Company Page. Where Should You Post?
Jul 30, 2024 – 17:42
Why I Back LinkedIn Newsletters and I Think You Should Too
Jul 23, 2024 – 18:34
LinkedIn Post Ideas Running Dry? 5 Instant Content Sources
Jul 16, 2024 – 19:47
LinkedIn Thought Leadership for Business Success
Jul 9, 2024 – 21:56
Dominate LinkedIn With This Lesser Known Tactic
Jul 3, 2024 – 22:01
3 Biggest LinkedIn Challenges Addressed at Linked Summit
Jun 27, 2024 – 17:36
15 Years on LinkedIn - What I Wish I'd Known Earlier
Jun 11, 2024 – 20:53
LinkedIn Algorithm, Automation, AI - Prioritising Customers Over Algorithms
Jun 3, 2024 – 17:49
LinkedIn Company Page Premium - Worth The Money or Not?
May 28, 2024 – 17:53
Get More Engagement on LinkedIn with Winning Positioning & Messaging
May 21, 2024 – 35:00
Get Your Brand Noticed on LinkedIn - The Power of a Premium Brand
May 14, 2024 – 34:51
How To Use Short Form Video To Grow Your Brand on LinkedIn
May 7, 2024 – 36:03

Recent Reviews

Finnish Chick

FINALLY advice for LinkedIn pages

Most LinkedIn advice is geared toward individuals, so as soon as I found this gem of a podcast, I mowed through a dozen episodes in a week. Already overhauled my client’s social strategy and feel excited about social media for the first time in years!
Sheaya Grillo

Can’t get enough of this podcast!

Michelle’s podcast has quickly become one of my go-to resources for LinkedIn insights. As someone newer to LinkedIn, I’ve found her actionable advice incredibly helpful in shaping my strategy. The clear explanations of the differences between company and personal LinkedIn strategies were particularly valuable, helping me refine my approach. I also appreciate the focus on newsletters, thought leadership, positioning, messaging, and analytics—each episode offers something practical I can apply right away. What I love most is the format: short, focused episodes that allow me to learn one specific topic about LinkedIn each day without feeling overwhelmed. It’s perfect for busy professionals looking to up their LinkedIn game. Highly recommend this podcast to anyone serious about leveraging LinkedIn effectively!
Val**butterfly^^

Lots of value

Lots of value - lots of actionable tips! Thank you, Michelle!
SpillTwo

Actionable Content Every Time

I never miss an episode. It’s one of my favorite podcasts and has been instrumental in helping me level up my LinkedIn game. I always learn something new.
Marisa Shadrick

Finally a Real LinkedIn Expert!

Michelle, I'm a new listener and just heard the episode "How to Outsmart the LinkedIn Algorithm," which was fantastic. I found your LinkedIn perspective refreshingly aligned with my own beliefs. In today's digital age, it's all too easy to get caught up in the metrics, but your message confirmed what truly matters is authentic engagement and connection. I also loved your thoughts about people who quietly appreciate posts without necessarily liking or commenting. It's something I experienced firsthand after a conference. Many acquaintances approached me, congratulating me on providing great content, but they never liked or commented. Indeed, an "aha moment" that kept me posting over the past year. I'm so glad I discovered you on Social Media Examiner, where Michael Stelzner interviewed you on the topic, "Succeeding with LinkedIn Company Pages. Thanks for your valuable podcast! I've combed the internet to find a LinkedIn expert and even bought some training, but you're the real deal. I just bought your book and can't wait to dive in.
Poppy Waters

Excellent Strategic Podcast for LinkedIn

Michelle and her guests break down great insights and ways to grow your business. If you are using LinkedIn it is a must listen and if you are not, I’d suggest you get with the program and this podcast can help you get started.
Summrrb

Great show for LinkedIn tips

I enjoyment Michelle’s interviewing style and the guests that she brings on. Always insightful. Give it a listen!
Michelle B Griffin

Topics and Timely for the B2B Business Space ✅

This podcast is consistently in my go-to listens for two reasons: the experts interviewed are top in their field and the host brings a perfect blend of their knowledge and interjecting her own for a balanced perspective. Michelle J Raymond consistently brings relatable and actionable advice I’m looking for in the B2B space. The best part: for the time crunched, you’ll take away many golden nuggets in under 30 minutes. I know I do.
Carla Jo Howard

I could listen to Michelle and her guests all day!!!

Gosh… I LOVE the “Good For Business Show”!!! Michelle is such a great host and makes you feel like you are part of the conversation because she asks her guests the questions YOU want to know! The show isn’t overproduced or flashy, it is conversational and has just enough tech (text questions and good sound quality) to make it easy to listen to. I love good people doing good work… That’s Michelle!! Give it a listen. You’ll be glad you did!